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We analyze and build distinctive brands. Then we expand their potential, blow them up, make them unforgettable.



 

 

Who We Are

 

We’re truthsayers at heart, offering a direct, resourceful approach to branding. All creativity,
no B.S. All strategy, no jargon. The Coalition Against Smoke and Mirrors. The Committee for Organized Epiphanies. We’re in constant pursuit of the human insights that create clear paths for brands.

 

What We Do

 

Strategy +
Positioning

A deep dive into the core of your brand. We approach complex problems with a direct method: we evaluate your competitors and the market, decipher unique insights, and then use our discoveries to shape the future of your brand—one with limitless possibility.


Identity

A totally unique look backed up by strong visual strategy that showcases your brand equities.


Execution

Actionable ideas and finalized assets that create delight…and deliver impactful results.  

Expertise

 

Our experience spans a wide range of industries and verticals—B2B, B2C, and non-profit.

 

+ fashion
+ technology
+ hospitality
 

+ consumer packaged goods
+ education
+ manufacturing

+ media / publishing
+ retail
+ health / wellness
 

 

Select clients we've worked with:

The Team

An international group of pragmatists, questioners, sweet potato fry junkies, and graduates of SVA's Masters in Branding Program.

Corin, Principal Strategist This dynamic Switzerland native is always on-brand—she loves Toblerone and snow, and currently serves as Swatch’s pro-bono, self-appointed US ambassador. Over the past 8 years, she’s created award-winning advertising and breakthrough strategies as a brand and retail manager for IKEA and Migros, Switzerland’s largest retail company.

Corin, Principal Strategist

This dynamic Switzerland native is always on-brandshe loves Toblerone and snow, and currently serves as Swatch’s pro-bono, self-appointed US ambassador. Over the past 8 years, she’s created award-winning advertising and breakthrough strategies as a brand and retail manager for IKEA and Migros, Switzerland’s largest retail company.

Lauren, Principal Strategist Conqueror of complex pitch presentations and unthinkably brutal fitness classes alike, this powerhouse has more than 7 years of experience managing accounts, strategic partnerships, and marketing strategy and execution for global technology company Ricoh as well as boutique agencies in NYC. She’s also got our vote for most likely to give a TED Talk.

Lauren, Principal Strategist

Conqueror of complex pitch presentations and unthinkably brutal fitness classes alike, this powerhouse has more than 7 years of experience managing accounts, strategic partnerships, and marketing strategy and execution for global technology company Ricoh as well as boutique agencies in NYC. She’s also got our vote for most likely to give a TED Talk.

Sheila, Art Director A strategic designer with more than 8 years of experience, her team-centered approach earned her the nickname “Mama Sheils.” She has spent her days developing marketing campaigns, brand identities, web content, and mobile applications for New Balance, HBO, Hyatt, and Nara Logics, and her nights at Bruce Springsteen concerts.

Sheila, Art Director

A strategic designer with more than 8 years of experience, her team-centered approach earned her the nickname “Mama Sheils.” She has spent her days developing marketing campaigns, brand identities, web content, and mobile applications for New Balance, HBO, Hyatt, and Nara Logics, and her nights at Bruce Springsteen concerts.

Vanessa, Copy Lead The resident language czar has spent a decade crafting copy for companies like Saks Fifth Avenue, Kenneth Cole, and the Fashion Institute of Technology. She’s concepted campaigns, developed content strategies, interviewed celebrities, and written not one but two articles on the worldwide helium shortage of ’07.

Vanessa, Copy Lead

The resident language czar has spent a decade crafting copy for companies like Saks Fifth Avenue, Kenneth Cole, and the Fashion Institute of Technology. She’s concepted campaigns, developed content strategies, interviewed celebrities, and written not one but two articles on the worldwide helium shortage of ’07.