In gifting, as in branding, it’s important to do research, know your audience, make deliberate choices—but this can be difficult and frustrating, so we went ahead and did it for you. We strategically analyzed culture, Netflix bingeology, other internet stuff, etc., to come up with unique and relevant gifts hand-selected for specific recipients—thereby freeing up time for you to do other things. Netflix, probably.


Sad Topographies
Who's it for: Morose nomads

A couple years ago we heard Cartoon Network’s Head of Design, Jacob Escobedo, speak at a conference and it was such a treat (topics of discussion: Broken Bells, general awesomeness, disembodied goat heads). But his real gift was clueing us into the Sad Topographies insta. And now there’s a book! If Eeyore had frequent flier miles to burn, this would be his guide.

Astier de Villatte Grand Chalet Incense
Who's it for: Anyone who’s swapped hemp-linen blends for organic cashmere

Good God do we love this packaging (and the sophisticated scents, natch). Very possibly the first time we can use the words “incense” and “chic” in the same sentence—and since the ’70s staple is enjoying a resurgence, it won’t be the last.

Magic 8 Ball
Who's it for: Tyrion Lannister

TyLa is our most favorite Game of Thrones character, but he’s been in a slump, strategy-wise. At this point, a good ole Magic 8 Ball might be better at making decisions than he is, so that’s what we’re putting in his stocking. Here’s hoping our gift to proves to be unnecessary when GoT returns. 

Petra Island
Who's it for: Architecture enthusiasts you’ve sold your soul to; BLØW team members

New York's Petra Island boasts not one but TWO houses conceived by Frank Lloyd Wright—an especially relevant (if a teensy bit extravagant) gift as he would have been 150 this year. This is basically all of our dreams together at once, so if any of you are feeling extra generous, we’re here for it.

Friction: Passion Brands in the Age of Disruption
Who's it for: Startup founders

If Silicon Valley’s Pied Piper team was real and we were friends with them, this is what we’d give them. Since they’re not, and we’re not, we’re just going to end up gifting this to ourselves since Petra Island may not happen (your fault).

Conjoined Triangles of Success Poster
Who's it for: MBA grads who won’t stop talking about MBA things

Speaking of our favorite show, over the years Silicon Valley has given us so many glorious examples of how strategy exercises and tools can go awry: the NSFW "middle-out" brainstorm; the darkest, most hilarious SWOT analysis ever; and the definitely-bullshit-probably-taught-at-business-school Conjoined Triangles of Success model. Yeah, we’re probably going to gift this to ourselves as well (don’t judge—since it’s from Season 3 it’s on sale!).

Coast to Coast Coin
Who's it for: People who live in New York/LA and constantly complain about New York/LA

Give them this and tell them to get on with their lives.

The F.E. Castleberry x Greats Royale
Who's it for: Wes Anderson fans

Wes Anderson, that lanky human monument to deliberate, curated oddballity, is everywhere. He’s in our movie theaters, he’s in our Instagram feeds, he’s our dreams making sure Bill Murray shows up and everything looks super saturated. And now, he’s in our closets with these Royal Tenenbaums-inspired sneakers. (Just FYI, that film was released 16 years ago, and people are still making footwear about it.) Perfect for anyone who has strong feelings about tennis and Futura.

Aggretsuko Gear
Who's it for: Friends who spend happy hour talking about feeling unfulfilled (so...most people?)

Much has been made of Sanrio’s Gudetama, the perennially depressed egg yolk—but we find him a bit one-dimensional. Our fave is Aggretsuko, a newer addition to the company’s pantheon of increasingly relatable cartoon friends. This red panda spends her days pushing paper and hating her boss, and her nights swilling beer and listening to loud music to soothe her growing sense of discontentment. She tries to remain calm, but occasionally she loses her damn mind. Sound familiar? Yes it does.

Dude No. 1 Beard Oil
Who's it for: Det. Jim Hopper; brooding beardos in general

We’re living in a post-Stranger Things 2 world, and things are different (...dare we say stranger?) now. For example, Hawkins’ scruffy, melancholic police chief has emerged from the internets as the unlikeliest of meme gods/smoldering mancakes. Seems like he could use some nice things, so we’d gift him this beard oil. His response would likely be, “What the f*&k is this?” But you know what Hop? You’re a sex symbol now, bro. Keep it luxurious.

Overose Indasmin Candle
Who's it for: Millennials who can’t let go of fleeting trends

Millennial pink is a lovely color. Except it’s probably on its way out, trend-wise, which means Millennials can’t love it anymore. Except we’re Millennials and we’re still holding onto it, whatever the interwebs may if you know know anyone suffering from a similar affliction, buy them this jasmine candle. It’s pretty, plus it smells like vacation.

Alice + Olivia Bridget Striped Sequin Dress
Who's it for: Millennials who need to stay ahead of fleeting trends

Despite our attachments, we've done some research into what 2018’s answer to Millennial pink will be’s all over the place, you guys. We’ve heard bright yellow, we’ve heard red, we’ve heard teal...and even something called Gen-Z Green. So for the Millennial in your life that must be 3.14 steps ahead of every current trend at all times, hedge your bets and pick something with ALL THE COLORS. 

The Dresyln Tarot + Guide Book
Who's it for: Graphic designers who quote Chani Nicholas

Moon Juice. Soul tattoos. Astro drinks.  The (new) New Age is here in force, man—and whatever your feelings about it, it is well designed. Case in point: this beautiful, minimalist tarot deck from LA institution The Dreslyn. Will it accurately predict recipients their future? Ask again later. Will it look good on their coffee table at parties? 100%.

Thom Browne Appliqued Cardigan
Who's it for: Tonya Harding

Say what you will about Tonya—she’s given us so much: one of the weirdest, most out-of-leftfield sports scandals in history and enough stranger-than-fiction fodder for an excellent ESPN 30 for 30 documentary PLUS the biopic I, Tonya. (It’s coming out in a few weeks and we are more excited about it than the actual winter holiday.) Anyways, we wanted to give something back, so we present her this loud, unapologetically kitschy cardigan.

Home Alone: The Authorized Coloring Book
Who's it for: Human persons who live in society

Adult coloring books are still around—and this is clearly the best one. If the recipient can’t appreciate this, you may want to reconsider your relationship with them.

Greenwich Letterpress Romy Motel Key Tag
Who’s it for: Boss bosses

This is for all our favorite business women out there. May you invent the next Post-it.