The Fake ID

Appearances can be deceptive...but how deceptive. We question this in our latest project, The Fake ID. As brand strategists, we operate under the belief that logos do not make brands—but we wanted to explore how much power they have. So each day, we put a well-known logo on a seemingly incongruous product (think: Nike toothbrush) and asked ourselves, how believable is this? (...the same thing we asked ourselves right before we used our fake IDs for the first time.) We encourage you to take a look, ask yourself the same question, and follow us on Instagram for more...

nasa.jpg
band-aid_condom.jpg
vogue_juice.jpg
Commes_Milk3.jpg
harrys_hendrick's.jpg
rolex2.jpg