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FABRIK918

What We Did

Brand Strategy
Naming
Brand Story
Brand Identity
Art Direction
Tone of Voice

The Project

To launch a handbag brand in a highly saturated market, we helped to define a clear audience—one that prefers craftsmanship and character over mass-market status symbols. We used our strategy to create messaging and creative assets that speaks to globetrotting urban professionals—"modern nomads."

 The Audience Profile

The Audience Profile

 Detail shots

Detail shots

 FABRIK918 Business Cards

FABRIK918 Business Cards

 Brand Video Script (Video Coming Soon)

Brand Video Script (Video Coming Soon)