What We Did

Brand Identity
Art Direction
Website Design

The Project

Heartbeat is a tech startup with the mission of decentralizing health data to improve security and make it easier for the stakeholders to get access to a patient's complete and updated history. Because Heartbeat deals with a complicated topic, it's important that their brand be modern, friendly and accessible. Our goal was to create an identity that infuses tech with a human touch, which helps build trust in such a highly complex field.

Heartbeat Style Guide

Heartbeat Style Guide

Heartbeat Business Cards

Heartbeat Business Cards