What We Did
Renato’s is a new high-end Italian coffee & brewing system entering the US market. A deep dive into the American coffee market showed us that the target audience is confused by all the jargon and is craving simplicity without compromising on quality—and this is where Renato's can deliver. We gave the brand a simple, clear, modern appearance with a conversational, human, slightly wry voice to help draw the audience in and feel comfortable with the new espresso machine Renato's provides.

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